Vicks

TV Commercial
Country: Australia / New Zealand


The inspiring Vicks TV Commercial for Australia and New Zealand, in collaboration with UNICEF under the Road to Relief initiative, utilized the breathtaking landscapes of Nepal to convey powerful themes of care, protection, and resilience. This production, managed by Location Nepal, highlighted the critical role of filmmaking in driving social impact, with the campaign facilitating the donation of over two million pneumonia vaccinations to vulnerable children globally.

Filmed in remote rural villages near the Indo-Nepal border, the vast expanses of the Tibetan Plateau, and high-altitude terrains of the Himalayas, the commercial captured the essence of Nepal’s unique cultural and natural beauty. The creative narrative wove together heartfelt moments, featuring local children as actors and transitioning between striking locations to underscore the campaign's universal appeal.

Location Nepal, with its expertise in line production in Nepal, ensured the project's success by managing critical aspects like film permits in Nepal, location scouting in Nepal, and providing top-tier film technicians in Nepal. This included logistical feats like transporting high-end filming equipment in Nepal to remote and high-altitude sites, such as Mustang in the Himalayas of Nepal.

The project underscores Nepal's position as a hub for commercial video production, offering world-class film production logistics in Nepal for global campaigns.

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